A jewelry brand with 650,000 subscribers on Klaviyo. We went through their entire email setup, top to bottom. This page is what we found.
Read the full audit documentHere is the whole audit in one picture. Green is fine. Red needs fixing.
The good news: Google rates the domain High. It is 13 years old, on zero blacklists, and scores 10 out of 10 on a full spam test. Nothing is fundamentally broken.
The bad news: spam complaints hit 0.69% when Google's limit is 0.30%. Google then rejected 59.8% of one send. Every campaign lands in the Promotions tab. And out of roughly 358,000 people who open an email, about 2,300 click.
Good. Engaged segments hit 73 to 77%.
Bad. This is the biggest problem in the account.
Bad. Google's limit is 0.30%.
Bad. Google blocked them as suspected spam.
It hit 0.69% on 19 July. Google's limit is 0.30%. Go over it and Google downgrades the whole domain.
It flagged the emails as suspected spam and rejected them. Those subscribers never got anything at all.
No phone notification. People only see the email if they go looking for it. Most never do.
0.35% click rate. That is roughly 1 click for every 286 emails. People open, look, and leave.
On three campaigns, more subscribers left the list than clicked the email. That is the clearest warning sign in the data.
The main domain has a record, but it is set up wrong. The domain that actually sends the mail has no record at all.
Google Postmaster tracks oliviajewelry.com.
But the mail actually goes out from send.oliviajewelry.com,
which nobody is monitoring.
Source: Google Postmaster Tools and Klaviyo, last 90 days
This is where the money is going. Here is what happens to a typical campaign sent to 650,000 people.
Source: Klaviyo, last 90 days
Source: Klaviyo campaign reporting, last 90 days
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Klaviyo puts a warning icon on the click rate itself. Everything else is green.
We sent a live test. It landed in the Promotions tab, not Primary. That means no phone notification, so time-sensitive emails get seen days late or not at all. Moving to Primary is worth 10% or more on open rates.
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DMARC tells Gmail what to do when an email fails a security check. Right now it is misconfigured on one domain and completely missing on the other.
v=DMARC1; p=none; rua=mailto:•••••••••@gmail.com;
p=none means nothing happens when an email fails the check.DMARC record not found
This account is not broken. Everything underneath is working. It just is not converting.
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Flat at High for four months straight.
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Checked 45 blacklists. Not on a single one.
The fastest win. Worth 10% or more on open rates straight away.
Find what is causing them (content, frequency or list quality) and cut it off before Google drops the domain rating.
Repair the main record and publish a proper one on the domain that actually sends.
Add it to Google Postmaster Tools so we can actually see what Gmail thinks of it.
Send more emails to people who reliably engage, so complaints become a much smaller share of total volume.
Remove spam traps, dead addresses and people who have not opened anything in months.
Sale emails go to all 650,000 people. Tighten that and send to people who actually click instead.
Real offers, real urgency, one clear button. Target: 0.35% up to 0.50%.
This page is the summary. The complete audit document walks through every section in full, with all the raw data and screenshots behind these findings.
Book a free call. I will run the same checks and show you what is costing you revenue.